Been a while since I updated, thankfully I’ve just been busy and have been healthy and well (though my sanity, like others, is on edge given the various degrees of social distancing measures and how 2020 has gone). Anyhow, since we are still at the start of 2021 I thought I’d kick off on some of the things I’ll be working on this upcoming year.
Push Push and More Push
As the old adage goes, “Don’t fix what’s not broken.” Despite the naysayers push traffic is still very much alive. It has been nice to use in 2020 and despite the drop off we are very much committed to this traffic source. We do expect some changes in 2021 (will cover this in a later post) but for now will milk the proverbial cow until it no longer lets us.
Scaling Vertically Instead Of Horizontally
In 2020 we tried to scale horizontally with some success and have decided to just double down our efforts in the areas we’ve somewhat figured out. Affiliate marketing is getting more competitive due to the abundance of resources online (and believe more people are taking a look at anything online marketing these days) and so it takes specialist knowledge to compete which is why we want to dive deeper into what we are doing well in and scaling that further.
Hiring + Training
Ugh hiring, the necessary evil. Sure it is a pain in the ass but to really scale and develop specialist knowledge we really do need more manpower. We’ve been steadily ramping up in Q4 2020 already and the quality of candidate pool has been relatively higher lately (probably due to unemployment and covid). So now it is just a matter of us spending the effort and energy to develop a process around it such as building onboarding procedures, training manuals and all the other fun stuff (ughhhhh).
With Tesla stocks on a meteoric rise and Central Banks’ money printer on, I expect asset prices to continue to rise and that this is probably a good time to pay attention to investments (since I’m expecting we get out of COVID in one piece eventually). Also COVID has brought about a lot of changes to the world and just in 2020 I’ve seen many new opportunities pop up despite the weakening economy. Hence I’ll also be keeping my eyes open and ears to the ground to see if there are some new trends/ideas that I could capitalise on and wade into the “blue ocean” (in reference to blue ocean vs red ocean) scenario.
All in all, work-wise 2021 seems to be an extension of 2020 with a much larger focus on the stuff that solo-affiliates hate (which is infrastructure) but is much needed if I really want to hit the next level in my affiliate/entrepreneur journey. Despite how shitty 2020 was I expect 2021 to be filled with opportunities for those of us that are on the lookout and so I will definitely be keeping my eyes peeled.
Hopefully by the end of the year we will all be gorging ourselves on awesome sushi.